Hotmart

We declare the voting for HotHeroes 2023 open!

Choose the ambassadors of our culture until Monday, December 11th.

If there's one thing we take the greatest pride in, it's our culture.

It sets us apart and keeps us united in the same purpose, driving us to go further and enabling people from all over the world to achieve what they never imagined.

If there's one thing we take the greatest pride in, it's our culture.

It sets us apart and keeps us united in the same purpose, driving us to go further and enabling people from all over the world to achieve what they never imagined.

And this has everything to do with every Trooper who believes in and practices the beliefs that brought us here. Nothing is more natural than recognizing the Troopers who are exemplary in spreading our culture among colleagues and externally as well: the HotHeroes.

And this has everything to do with every Trooper who believes in and practices the beliefs that brought us here. Nothing is more natural than recognizing the Troopers who are exemplary in spreading our culture among colleagues and externally as well: the HotHeroes.

Our Mantras

Our Mantras translate our behavior. They are what help us make decisions for the company without needing to consult the founders.

Our Mantras

Our Mantras translate our behavior. They are what help us make decisions for the company without needing to consult the founders.

  • Learn something new every day

    We are creative, curious, and creators. The new captivates us, and we are always in pursuit of it. Each challenge in this journey is an opportunity for us to develop, enhance skills, and continually evolve.


  • Teach to evolve

    Development opportunities also arise from constant collaboration among Troopers. We enjoy learning in communities to share knowledge and exchange experiences, both within and outside of Hotmart.

  • Promote team harmony

    We care about the well-being and health of our team, with a humanized approach to the needs of each Trooper. We encourage sincere relationships with open dialogue, empathy, flexibility, lightness, and an inclusive environment.

  • Fight for the state of the art

    We commit to solving everything within our reach. We help each other achieve the best results as a team, focusing on the quality of our deliveries and aiming for solutions that make a difference in people's lives.

  • Don't let experience limit creativity

    Our fuel is to explore possibilities, so working with new things is a reality that propels our rapid growth. Our pioneering spirit expands horizons to create the new, question standards, test, and innovate. In this endeavor, be a good listener and consider all opinions when in doubt.

  • When in doubt, prioritize the customer

    We know that every small action has a direct impact on someone who uses our solutions. Whatever the idea, we work to delight our customers. We are always available and attentive to providing the best experience.

  • Prioritize speed and quality over cost

    We evaluate the impact of our solutions by combining creativity, technology, and innovation. By meeting quality criteria, we optimize costs, accelerate opportunities, and enhance our transformational capacity. When creating something extraordinary, we understand that the investment will pay off shortly.

  • Respect the data

    We actively engage in projects and processes seeking improvements. While intuition is key to innovation when creating something new, we always assess the context for a change or decision, including considering available data for answers and generating new solutions.

  • Have Fun

    To do everything we do, alongside admirable people and with an inspiring purpose, celebrating achievements in a friendly and relaxed environment is part of our routine. It's worth getting motivated even with simple moments, whether it's a chat with a colleague or a coffee break with the team. Yes, we have fun and impact the world at the same time!

  • Care

    We care about making the world a better place, starting with the importance we give to our people and work. Through Love, we prioritize the needs, desires, and pains of the Troopers, making the experience of working here welcoming and responsible. In each task, we take responsibility to do everything within our reach.

  • Learn something new every day

    We are creative, curious, and creators. The new captivates us, and we are always in pursuit of it. Each challenge in this journey is an opportunity for us to develop, enhance skills, and continually evolve.

  • Teach to evolve

    Development opportunities also arise from constant collaboration among Troopers. We enjoy learning in communities to share knowledge and exchange experiences, both within and outside of Hotmart.

  • Promote team harmony

    We care about the well-being and health of our team, with a humanized approach to the needs of each Trooper. We encourage sincere relationships with open dialogue, empathy, flexibility, lightness, and an inclusive environment.

  • Fight for the state of the art

    We commit to solving everything within our reach. We help each other achieve the best results as a team, focusing on the quality of our deliveries and aiming for solutions that make a difference in people's lives.

  • Don't let experience limit creativity

    Our fuel is to explore possibilities, so working with new things is a reality that propels our rapid growth. Our pioneering spirit expands horizons to create the new, question standards, test, and innovate. In this endeavor, be a good listener and consider all opinions when in doubt.

  • When in doubt, prioritize the customer

    We know that every small action has a direct impact on someone who uses our solutions. Whatever the idea, we work to delight our customers. We are always available and attentive to providing the best experience.

  • Prioritize speed and quality over cost

    We evaluate the impact of our solutions by combining creativity, technology, and innovation. By meeting quality criteria, we optimize costs, accelerate opportunities, and enhance our transformational capacity. When creating something extraordinary, we understand that the investment will pay off shortly.

  • Respect the data

    We actively engage in projects and processes seeking improvements. While intuition is key to innovation when creating something new, we always assess the context for a change or decision, including considering available data for answers and generating new solutions.

  • Have Fun

    To do everything we do, alongside admirable people and with an inspiring purpose, celebrating achievements in a friendly and relaxed environment is part of our routine. It's worth getting motivated even with simple moments, whether it's a chat with a colleague or a coffee break with the team. Yes, we have fun and impact the world at the same time!

  • Care

    We care about making the world a better place, starting with the importance we give to our people and work. Through Love, we prioritize the needs, desires, and pains of the Troopers, making the experience of working here welcoming and responsible. In each task, we take responsibility to do everything within our reach.

HotHeroes Elections 2023

Check out the program's policy here and learn about this year's election stages.

Lista de serviços

Do you have any questions?
Click here to access the program's FAQ.

HotHeroes Elections 2023

Check out the program's policy here and learn about this year's election stages.

Lista de serviços

Do you have any questions?
Click here to access the program's FAQ.

Once a HotHero, always a HotHero!

Fight for the state of the art 

2021

Leo Caixeta People SR Analyst

"One of my greatest professional achievements was being elected as a HotHero in 2021 and representing mantra Fight for the state of the art, which I strongly identify with, throughout the year 2022. I take great pride in this project, and our culture is fantastic!" 

Don't let experience limit creativity 2018

Lari Metzker MKT Specialist

"Being elected as a Hot Hero in the mantra "Don't let experience limit creativity" was something that marked my career in a very special way at Hotmart. It's more than just recognition; it's a mission!" 

Don't let experience limit creativity 2021

Elora Souza

SR PMO

"The HotHeroes campaign elects and recognizes incredible professionals whose work not only forms the foundation but also inspires not just our work environment but the healthy and enjoyable culture we have at Hotmart! Much love and appreciation for this project!" 

Promote team harmony

2016

Silver Technology VP

"I have a very special affection for the HotHeroes Program. Besides being elected as the ambassador of the "Ensure team harmony" mantra in 2016, I believe that this is one of the key initiatives for the maintenance and dissemination of Hotmart's culture." 

Lari Metzker | MKT Specialist

"Ser eleita como Hot Hero no mantra

"Não deixe a experiência limitar a criatividade" foi algo que marcou minha carreira de forma muito especial na Hotmart. É mais que um reconhecimento, é uma missão!" 

Leo Caixeta | People SR Analyst

"Uma das minhas maiores conquistas profissionais foi ter sido eleito HotHero em 2021 e representado o mantra IV, que tanto me identifico, durante todo o ano de 2022. Sinto muito orgulho deste projeto e nossa cultura é show!" 

Once a HotHero, always a HotHero!

Lute pelo Estado da Arte

2021

Leo Caixeta People SR Analyst

"One of my greatest professional achievements was being elected as a HotHero in 2021 and representing mantra Fight for the state of the art, which I strongly identify with, throughout the year 2022. I take great pride in this project, and our culture is fantastic!" 

Don't let experience limit creativity | 2018

Lari Metzker MKT Specialist

"Being elected as a Hot Hero in the mantra "Don't let experience limit creativity" was something that marked my career in a very special way at Hotmart. It's more than just recognition; it's a mission!" 

Don't let experience limit creativity | 2021

Elora Souza

SR PMO

"The HotHeroes campaign elects and recognizes incredible professionals whose work not only forms the foundation but also inspires not just our work environment but the healthy and enjoyable culture we have at Hotmart! Much love and appreciation for this project!" 

Promote team harmony

2016

Silver Technology VP

"I have a very special affection for the HotHeroes Program. Besides being elected as the ambassador of the "Ensure team harmony" mantra in 2016, I believe that this is one of the key initiatives for the maintenance and dissemination of Hotmart's culture." 

Lari Metzker | MKT Specialist

"Ser eleita como Hot Hero no mantra

"Não deixe a experiência limitar a criatividade" foi algo que marcou minha carreira de forma muito especial na Hotmart. É mais que um reconhecimento, é uma missão!" 

Leo Caixeta | People SR Analyst

"Uma das minhas maiores conquistas profissionais foi ter sido eleito HotHero em 2021 e representado o mantra IV, que tanto me identifico, durante todo o ano de 2022. Sinto muito orgulho deste projeto e nossa cultura é show!" 

Once a HotHero, always a HotHero!

Don't let experience limit creativity 

2021

Elora Souza

SR PMO

"The HotHeroes campaign elects and recognizes incredible professionals whose work not only forms the foundation but also inspires not just our work environment but the healthy and enjoyable culture we have at Hotmart! Much love and appreciation for this project!" 

Promote team harmony

2016

Silver Technology VP

"I have a very special affection for the HotHeroes Program. Besides being elected as the ambassador of the "Ensure team harmony" mantra in 2016, I believe that this is one of the key initiatives for the maintenance and dissemination of Hotmart's culture." 

Don't let experience limit creativity 

2018

Lari Metzker

MKT Specialist

"Being elected as a Hot Hero in the mantra "Don't let experience limit creativity" was something that marked my career in a very special way at Hotmart. It's more than just recognition; it's a mission!" 

Fight for the state of the art

2021

Leo Caixeta

People SR Analyst

"One of my greatest professional achievements was being elected as a HotHero in 2021 and representing mantra Fight for the state of the art, which I strongly identify with, throughout the year 2022. I take great pride in this project, and our culture is fantastic!" 

HotHeroes 2022

Throughout the journey, our HotHeroes experience significant moments of development, best practices and exchanges.


Check out some of these experiences, such as the first breakfast for our ambassadors with João Pedro Resende and Mateus Bicalho, and the participation of HotHeroes in the FIRE FESTIVAL.

Breakfast with João Pedro Resende and Matheus Bicalho

FIRE FESTIVAL 2023

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